Mole Street HubSpot Elite Solutions Partner

HubSpot for credit unions, connected directly to your core.

Mole Street is the HubSpot Elite Solutions Partner that connects Symitar, Jack Henry, and other cores to HubSpot via Kinective, unlocking 97+ member data fields without an IT project.

97+member data fields
90 dayscore to HubSpot
0IT tickets to send
Trusted by
01 The Real Problem Where most CU HubSpot rollouts actually stall

HubSpot only works as well as the member data you can actually feed it.

Plenty of agencies can sell you HubSpot. Far fewer can actually get your member data into it, which is what separates a rollout that ends in marketing autonomy from one that ends as another item in your IT backlog. Real personalization, whether product cross-sell, tenure-based, or household-aware, depends on core data flowing through to HubSpot, and that integration work is where most CU implementations stall.

By the numbers / what Kinective unlocks
97fields, activated

Build segments from real member data instead of educated guesses.

Member, account, product, behavioral, and household data flows from your core through Kinective into HubSpot, where it stays maintained, audit-friendly, and ready for your marketing team to activate in clicks rather than IT tickets.

1x
Source of truth
0
IT tickets to send
90d
Core to HubSpot
SOC2
Type II certified
02 How Mole Street Connects Your Core Member-ready data, in 90 days, with Kinective and Mole Street

Member-ready data, in 90 days, with Kinective and Mole Street.

Your member, account, product, and transaction data flows from your core through Kinective, gets resolved into a true member model, and arrives in HubSpot ready for activation. Marketing gains real segmentation while IT gains a maintained, audited integration in place of the one-off exports they used to babysit.

01 / Source

Core Banking

Symitar, DNA, KeyStone, Episys, and other major cores.

02 / Bridge

Kinective Layer

Secure, audited data extraction. SOC 2 Type II all the way through.

03 / Resolve

Member Identity

Households, shared emails, and product holdings resolved into a true member model.

04 / Activate

HubSpot, Activated

Segmentation, automation, reporting, ready for your marketing team.

03 97 Data Fields You Can Actually Use Three categories, dozens of segmentation moves

A real picture of your members, ready to act on.

A true member model is more than a contact card, so we bring across three field families that are available out of the box and ready for segmentation, scoring, journey logic, and reporting inside HubSpot.

01 / 97

Account & product data

  • Account types and balances
  • Product mix and cross-holdings
  • Joint ownership signals
  • Sub-account relationships
  • Tenure by product
02 / 97

Behavioral data

  • Transaction patterns
  • Channel usage
  • Login frequency
  • Recent activity signals
  • Campaign response history
03 / 97

Member profile data

  • Tenure
  • Household composition
  • Demographic signals
  • Branch affiliation
  • Preferred contact methods
04 Proof $12B+ in member assets, modernized

$12B+ in member assets, modernized.

A Symitar story, a digital-first replatform, and a community CU rebuild: three very different starting points run on the same Mole Street playbook, with the same common stack underneath.

Case 01 / Symitar Mississippi

Keesler Federal Credit Union

$5B+
AUM, 365k members
97
Data fields delivered

Mole Street + Kinective bridged Jack Henry Symitar to HubSpot, delivered 97 data fields, and gave marketing full autonomy in 90 days, right after a 40,000-member acquisition.

Read the case study
Case 02 / Replatform Pennsylvania

Pennsylvania State Employees Credit Union

$7B+
AUM, 560k members
1
Source of truth

Streamlined tech stack and unified member data across marketing, sales, and operations, replacing five years of stitched exports with a single integrated system.

Read the case study
Case 03 / Modernize South Florida

Tropical Financial Credit Union

90%
Manual updates eliminated
1935
Member-owned since

Modernized digital experience built on HubSpot for a community CU that has been member-owned since 1935, bringing it into a contemporary marketing stack without losing what made it different.

Read the case study
Mole Street has been vital in getting us up and running, setting up the data mapping, organizing the templates, and getting our team fully onboarded and trained.
Susan Song, CMO, Keesler Federal Credit Union
05 Why Credit Unions Choose Mole Street What you actually get when you hire us

What you actually get when you hire us.

Four things that aren't true of a generic HubSpot agency, each of them earned, verifiable, and visible in the work itself.

★

HubSpot Elite Solutions Partner

The top tier in HubSpot's global partner ranking, sitting above Diamond and earned through measured outcomes rather than fees paid.

⌂

SOC 2 Type II Certified

Built for the compliance reality of regulated financial institutions, with audit trails on every data flow we touch.

CU

CU-Specialized

Member data, household resolution, and core integration are how we work by default, never something we're figuring out for the first time on your engagement.

↔

Kinective Partner

A direct integration partnership that means faster setup, fewer surprises, and a single accountable team owning the work end to end.

06 How It Works A 90-day path from scattered to scaled

A 90-day path from scattered to scaled.

Four phases across twelve weeks: a working integration plan by week two, member data flowing by week six, your first member-driven campaign live by week ten, and your team running it on their own by week twelve.

01
Discovery & architecture

We map your current systems, member data model, and marketing goals. You walk away with an integration plan you can defend internally, whether or not you hire us next.

Weeks 1 to 2
02
Data foundation

Connect your core via Kinective. Model member data correctly. Migrate from legacy systems. Validate against real member records.

Weeks 3 to 6
03
Activation

Build segments, workflows, and campaigns your marketing team owns end to end. Launch your first member-data-driven campaign before week 10.

Weeks 7 to 10
04
Enablement & handoff

Train your team. Document everything. Transition to ongoing managed support so the foundation keeps producing after we step back.

Weeks 11 to 12
07 FAQ The questions every CU technical buyer asks

Questions every CU technical buyer asks.

Which cores do you support?
Through Kinective, the major credit union cores including Jack Henry Symitar, Episys, DNA, and KeyStone. We have direct production experience with Symitar.
What if we're already on HubSpot?
We frequently come in to fix or replatform existing HubSpot instances that lack core integration or proper member data modeling. The license itself is rarely the issue; the data model is usually where the real work lives.
Do you handle the Kinective contract too?
We can guide procurement and configuration. The Kinective subscription is a separate vendor relationship, but we manage the technical integration end to end.
What about compliance?
SOC 2 Type II, built for regulated financial services, with audit trails on every data flow, role-based access, and encryption in transit and at rest.
Can we keep WordPress?
Yes. CMS replatforming is optional and most clients evaluate it as part of the engagement. The CRM and core integration work is independent of where your website lives.
How fast can we actually go live?
Most credit unions launch their first core-data-driven campaign by week 10. Full handoff at week 12.
Ready when you are

See your core data in HubSpot in 90 days.

Book a 30-minute call with a Mole Street solutions architect and we'll walk through your core, your goals, and a realistic 90-day plan.